OUR
MISSION
Our mission is PR for Good™, which reflects our focus on using the power of persuasive communications for the good of the world.
Our mission influences who we work with, how we do business and the services we offer. We work exclusively with organisations whose core purpose aligns with one of the United Nations 17 Sustainable Development Goals, designed to stimulate action in areas of critical importance for humanity and the planet, and for non-Indigenous organisations, we look at their commitment to reconciliation in Australia before taking on new work.
PRO BONO
SUADA’s PR for Good™ pro bono initiative aims to strengthen good-purpose organisations through more accessible public relations advice.
Each year, we provide pro bono PR counsel to organisations that are innovatively tackling one of the UN’s 17 Sustainable Development Goals. Half of this pro bono work is allocated to Indigenous organisations.
In 2025, our focus was on Goal 11: Sustainable cities and communities, where our team has been interviewing housing experts, leaders and organisations about trends and challenges in affordable housing. This report is due to be released in March 2026.
In 2024, our focus was on Goal 5: Achieve gender equality and empower all women and girls. We partnered with Ember Connect, an Indigenous organisation delivering economic empowerment for Indigenous women through a national mentoring program, and 100 Women, a national philanthropic organisation that awards grants to advance the safety, health, education and economic freedom of women and girls.
OUR RAP
We are proud to demonstrate our commitment to reconciliation through SUADA’s Innovate Reconciliation Action Plan. Meaningful action taken by non-Indigenous people and organisations has never been more important, and for SUADA, it is a critical step in our mission of doing PR for Good™.
Read our 2025 Traffic Light Report here
